In this educational session, nonprofits will discover how to harness the power of the internet for fundraising by tapping into the expertise of Firespring – a company that has conducted more than 10 years of focus group research with nonprofit constituents and donors. Participants will learn:

- The importance of a powerful website as the foundation of your fundraising efforts
- The advantages of raising funds online
- The specific action steps necessary to achieving online fundraising success
- Which third-party donation tools rate the highest among your peers
- The 3 biggest mistakes nonprofits make with e-mail marketing appeals
- Real-world examples of nonprofit organizations that have mastered online fundraising

You won’t want to miss this engaging and informative session led by one of America’s top-rated speakers.

Speaker Bio: Jay Wilkinson is the founder and CEO of Firespring, a Nebraska-based marketing and internet services company with more than 3,000 small business and nonprofit clients on 5 continents. Jay has educated thousands on topics ranging from social to powerful website fundamentals to 21^st century branding. As a board member of several nonprofits, he understands the importance of utilizing the web as a tool to communicate and build relationships with constituents. He has been featured on MSNBC, CNN and other media sources discussing how marketing and emerging technologies impact nonprofits and small businesses and is considered a leading authority on the proper use of the web as a tool to enhance the core mission of any enterprise.

For more about Firespring, please visit:  www.firespring.com.